The CBA supplies the industry with standards, connections, and solutions. Formally known as the Cookware Manufacturers Association, at the beginning of 2022, the name had officially changed to the Cookware & Bakeware Alliance, or the CBA.
Making the change wasn’t done overnight. There was a lot that went into making the change. There was a lot of thought and many meetings to flesh out just the right words to rebrand the organization to align with its mission.
CBA Managing Director, Fran Groesbeck, along with Tom Mirabile, Principal & Founder of Springboard Futures and Leann Schwarzkopf, Founder and Owner of Project Partners Network formed a team to uncover the new name of the organization to take it into the future.
In today’s episode, you’ll hear the round-table discussion with Fran, Tom, and Lee Ann as they share the process of coming up with the new name…Cookware & Bakeware Alliance.