Cookware and Bakeware Alliance Launches Industry Partner Sponsorship Program

Bradley Beach, NJ, Release: For Immediate Release.

The Cookware and Bakeware Alliance (CBA) today announced the launch of its 2025 Industry Partner Sponsorship Program, offering companies unprecedented opportunity to connect with key decision-makers and industry professionals in the cookware and bakeware industry.

This program, set to begin in January 2025, provides sponsors with year-round visibility and engagement opportunities at an affordable price point of $500 annually.

“Our new Industry Partner Sponsorship Program is designed to create meaningful connections between sponsors and our highly engaged membership,” said Fran Attilio, Managing Director for the CBA. “We’re offering a comprehensive package that ensures partners receive consistent exposure throughout the year, maximizing their investment.”

The program includes a range of benefits, such as:

  • Listing on the CBA Website’s Industry Partner Directory
  • Logo placement and company links on member-only event pages
  • Mentions in special email announcements and social media posts
  • Opportunities to include marketing materials in member meeting attendee packets
  • Verbal recognition during CBA meetings
  • Logo display on meeting slideshows and sponsor appreciation posters

For an additional $250, sponsors can upgrade their package to include a custom short-length video showcased on multiple platforms, further enhancing their visibility.

The CBA, known for its robust engagement and commitment to strengthening the cookware and bakeware industry, expects this program to foster stronger relationships between industry partners and alliance members.

“This sponsorship program covers all major CBA events, including our Annual Meeting, Fall Meeting, and member-only webinars,” Attilio added. “It’s an affordable way for companies to maintain a consistent presence in front of our highly relevant audience throughout the year.”

The CBA welcomes a diverse range of industry partners to participate in this sponsorship program. Potential sponsors could include financial and economic groups, accounting firms, HR firms, consultants, sustainability partners, legal firms, color or trend forecasters, research companies, product photographers or videographers, packaging groups, designers and freelancers, and industry publications. This wide array of potential partners reflects the diverse needs and interests of the CBA membership.

“We’re excited to partner with companies that can provide valuable insights, services, and resources to our members,” Attilio commented. “This program is designed to create mutually beneficial relationships that will strengthen our industry as a whole.”

The alliance emphasizes that while this sponsorship offers significant benefits, it does not confer CBA membership status.

Sponsorship Deadline: December 31, 2024

Interested companies can apply for the program through the CBA’s website.

The CBA is accepting applications for the Industry Partner Sponsorship Program until December 31, 2024. To learn more and submit your application, visit https://cookwareandbakeware.org/industry-partner-sponsorship-application/.

Don’t miss this chance to elevate your brand’s presence in the cookware and bakeware industry—secure your sponsorship today!

About The Cookware & Bakeware Alliance (CBA)

The Cookware and Bakeware Alliance is a vital housewares trade association, delivering critical industry resources as a voice of authority and influence uniting the industry by setting engineering standards for product and consumer safety.

The CBA is recognized as a leader in developing and communicating product safety standards and innovative solutions for the cooking and baking industry*.* For more information about the Alliance, its upcoming events, and how to become a member, visit https://cookwareandbakeware.org/.

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