Host, Fran Groesbeck has a conversation with David Trigiani, Managing Director of Ekco Brands LLC, who shares his insights on introducing a new brand to the US market. David talks about the challenges of entering a new market and the importance of understanding consumer needs and building a strong brand identity.
Ekco Brands is the United States marketing arm of Vasconia Brands of Mexico City, Mexico. Vasconia Brands is the leading manufacturer and distributor of cookware and non-electric food prep items in Mexico and broader Latin America. Vasconia features vertical integration and has a factory capacity to make over 150,000 pans per day, making us one of the largest manufacturers of cookware in North America.
The Vasconia brand has been in the market in Mexico for over 100 years and carries very high, top-of-mind brand awareness. The Ekco brand has been in the market for over 70 years in Mexico and is one of the largest cookware brands in Mexico today.
They manufacture aluminum nonstick (both roller and spray coated), uncoated aluminum, stovetop pressure cookers, enamel on steel, and even disposable aluminum foil pans.
In the USA, Ekco leverages its well-known brands for the Hispanic market as well as having numerous supply chain advantages.
Conversation Highlights:
- Discussion about naming the company and the brand recognition in the US and Mexico markets
- Importance of market expertise when entering a new market
- Advantages of nearshoring and diversifying supply chains
- David’s decision to join the CBA and involvement in the sustainability subcommittee
Connect with Ecko Brands LLC:
- Website: www.ekcobrands.com
- LinkedIn: https://www.linkedin.com/in/david-trigiani-99a52717/