Bradley Beach, NJ, Release: For Immediate Release.
The Cookware and Bakeware Alliance (CBA) introduced a new membership classification in 2022 and is inviting retailers of cookware and bakeware products to become members of the organization. The CBA is focused on industry excellence and offers a number of benefits to its retailer members.
One of the key benefits of joining the CBA is the opportunity to network with other retailers, manufacturers, brand owners, and suppliers. Retailers stay up-to-date on what is happening in the market allowing them to be the first to find the next hot trend and to have good, consistent, and solid selling product lines.
The CBA also provides timely and relevant regulation information and seminars, as well as information on engineering standards, coatings, and product testing. Retailers can take advantage of these resources to construct their testing protocols to best protect their customers and comply with new fast-tracked enacted legislation.
Manufacturers and suppliers have worked together to fulfill the CBA’s mission to maintaining the Engineering Standards for Cookware and Bakeware to ensure the utmost safety for consumers. By including retailers as members, the industry can now better understand consumer preferences and concerns. Retailers are on the front line, working closely with consumers and answering their tough questions. With input from retailers, the CBA can create a comprehensive and powerful set of engineering standards to better serve the industry and consumers.
“Retailers are facing a fast-paced, ultra-competitive, complex world,” said Fran Groesbeck, Managing Director of the CBA. “By joining the CBA, they can stay ahead of the curve and be part of a community that is committed to industry excellence.”
For more information on the benefits of joining the Cookware and Bakeware Association, please visit JoinCBA.org.
About the Cookware and Bakeware Alliance
The Cookware & Bakeware Alliance is a vital housewares trade association, delivering critical industry resources as a voice of authority and influence uniting the industry by setting engineering standards for product and consumer safety.
The Cookware & Bakeware Alliance is recognized as a leader in developing and communicating product safety standards and innovative solutions for the cooking and baking industry. With a history of over 100 years, the CBA catalyzes a growing, diverse and dynamic membership. The CBA aligns and unifies its members and the cooking and baking industry through four founding pillars of engineering, engagement, education, and expertise. To learn more, visit CookwareAndBakeware.org
Media Contact:
Gayla Scrivener
PR Support Team
The Cookware & Bakeware Alliance
support@cookware.org