Bradley Beach, NJ, Release: For Immediate Release.
The Cookware & Bakeware Alliance (CBA) is proud to announce the initiation of updates on their member classifications, as implemented during their Fall Member Meeting held in October. With the aim of further strengthening the industry and ensuring the highest standards of quality, integrity, and consumer safety, the CBA has refined the membership levels available to industry participants.
The updated CBA membership classifications now consist of four distinct types: General, Associate, Supplier, and Retailer. These classifications reflect the diverse roles and contributions of companies within the cookware and bakeware market in the United States and Canada.
General Membership is open to all persons, firms, or corporations engaged in the manufacture for sale of cooking and/or baking utensils or accessories. Associate Membership is available to those who have established a presence in the market but have not yet met all the requirements of General Membership.
Supplier Membership is open to entities engaged in supplying or supporting the manufacture of cooking and/or baking utensils or accessories, while Retailer Membership is available to those engaged in the sale of cookware and/or bakeware.
The CBA’s commitment to excellence extends beyond the membership classifications themselves. All CBA members, regardless of their category, must demonstrate a long-term, primary commitment to the industry, reliably service warranties, exhibit excellence in manufacturing and innovation, ensure product quality consistent with price points, prioritize the safety and welfare of employees, be environmentally conscious, and be devoted to consumer protection.
Kris Malkoski, CEO, Learning & Development & Commercial Head EMEA & Asia of Newell Brands and former Board Member, expressed the importance of the CBA in promoting quality, integrity, and industry collaboration:
“My company sees the Cookware & Bakeware Alliance as a critical voice to ensure quality, integrity, and consumer safety for our end-users. Being a part of the CBA ensures that we receive timely global knowledge and communication, that we are part of advocacy and education issues that affect our industry, and that we can meet and engage with other manufacturers and retailers regarding cookware and bakeware topics. I encourage anyone who touches this industry to join the Cookware & Bakeware Alliance.”
The updates on CBA member classifications mark an important step forward in uniting the industry, fostering collaboration, and maintaining the highest standards within the cookware and bakeware industry. For more information about the Cookware & Bakeware Alliance, who are current members, and how to join, visit www.cookwareandbakeware.org.
Media Contact:
Gayla Scrivener
PR Support Team
The Cookware & Bakeware Alliance
support@cookware.org